Citing differences with the campaign over the strategy in California, state director Michael Ceraso has left the Sanders campaign.
The surprise move came after a period when Ceraso advocated for a California strategy that involved more investment on field and digital organizing than on television advertising — a staple of Sanders’ campaign elsewhere so far — he told POLITICO.
With resources dwindling, the campaign is having to make strategic decisions if they’re going to continue to run a credible campaign through the end of the season. That said, this is a fairly surprising given that Sanders has indicated recently he may not run television ads in California.
Campaigns traditionally rely heavily on television in California, which has 11 media markets. But Sanders himself suggested to the Sacramento Bee on Monday that he may not spend on TV ads.
It will be interesting to watch how the Sanders campaign’s strategy in California takes shape in the upcoming weeks. With the ever-increasing likelihood he will not only end the campaign without the nomination but in some serious debt, every dollar he spends will be scrutinized as we wind down the primary season.